WITS is the largest gathering of women travel creators in the world and the premier event for travel's top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a diverse community. All genders are welcome and invited to join us for important conversations about elevating women and underrepresented creators.
Still need to register? You can do so at https://witsummit.com/downtownnyc/!
Already have a ticket? You will receive access to create your profile and book meetings for the Media Marketplace when they open. Keep an eye on your inbox for an invitation from YouLi with instructions!
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Take your WITS learnings to the next level with our virtual Mentor Meetings! This year, Mentor Meetings are happening entirely online in the weeks before and after WITS. Mentor Meetings are personalized sessions offered by some of our presenters at WITS for an additional cost. You’ll be able to meet one-on-one with our experts to grow your skills on a wide range of topics, from content development to blog monetization to pitch writing and everything in between. Click through to the link to find a mentor and book a meeting with them.
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For the entrepreneurs and tourism professionals at WITS, this one is for you. When you're in Lower Manhattan, you're in the world’s most concentrated center of power—business, culture, and resilience, all within just one square mile. On this FAM trip, you’ll connect with three of the most influential women driving the city's dynamic tourism and cultural landscape. Meet Beth Hillman, President and CEO of the 9/11 Memorial & Museum, Khady Kamara Nunez, Executive Director of PAC NYC, and Laura Lendrum, CEO America for Printemps. You'll get to meet and participate in Q&As with each leader on their insights in tourism and downtown culture, followed by exclusive tours of their respective institutions. This is a rare opportunity to engage directly with these trailblazing leaders at the heart of New York’s cultural and business power. You'll start your trip with an evening in a relaxing Downtown hotel, begin the next morning with a power breakfast, then head to your behind-the-scenes visit to the 9/11 Museum. For lunch, you'll dine at one of Downtown's leading culinary experiences followed by a behind-the-scenes tour of the Perelman Performing Arts Center with Executive Director Khady Kamara Nunez. Finally, you'll head to French luxury department store Printemps to meet with Laura Lendrum, followed by cocktails and dinner at one of Printemps’s five chef-driven restaurants.
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Surfing in New York City? That's right! You'll hit the beach just a ferry ride away from Wall Street. After a dinner together with your fellow FAM-goers and a restful night in a Downtown hotel, you'll wake up and eat a power breakfast before heading to Pier 11 to sail away to a day of surfing in the Rockaway Beach area of Queens. Hosted by the Black Surfer Association founder Lou Harris, experience a surfing lesson—no prior surfing experience necessary. You'll have lunch at the beach, followed by a ferry ride back to Lower Manhattan, dinner at a local Black-owned restaurant, and a sound sleep at your Downtown hotel.
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Lower Manhattan is one of the most stroller-friendly, family-forward neighborhoods in the city, where history, culture, and fun all come together in one square mile. On this FAM (leave the kids at home!), content creators who focus on family travel will get a unique chance to explore Lower Manhattan through a family lens. You'll meet your fellow FAM participants for dinner and a relaxing night at your Downtown hotel. The next morning, meet for a power breakfast before hitting our main attractions for families, including Mercer Labs, One World Observatory, Museum of the American Indian, the Seaglass Carousel, and the city's largest indoor playground. You'll sleep soundly that night in your hotel knowing you've got the perfect itinerary for your family's first trip to New York City, without all that midtown madness.
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If you know you know—and most tourists have no idea that New York's playground is the entirety of Governors Island, located just 800 yards off the coast of Downtown NYC. Get ready to experience dining, local art, an Urban Farm, a hammock grove, riding bikes, and exploring this reimagined former army barracks, followed by an evening at the Italian-owned QC NY Spa. This wellness experience includes thermal baths, optional massages, and a dip in a pool overlooking the city skyline. After this relaxing and rejuvenating experience, you'll head back to your hotel in Manhattan to prepare for WITS the next morning.
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Lower Manhattan is where New York City—and America—began. This FAM is for creators eager to uncover the true stories that shaped the nation's history. Starting with check-in on Wednesday, you'll dive into a powerful journey through time. The next day kicks off with an introduction to the impact of women in Lower Manhattan's history, followed by lunch at Fraunces Tavern, where George Washington famously bid farewell to his troops in 1783. Next, join a top local guide for a captivating tour, "Seeking Faith and Fortune in the New World," tracing the journey of the immigrants who helped build NYC. The day wraps up with dinner at Delmonico’s, where America’s first fine dining experience also became the first to allow women to dine alone in the 1860s. This is a unique opportunity for content creators to experience the historic heart of New York through exclusive access to its landmark institutions and hidden stories.
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Experience the awe-inspiring 360° views at One World Observatory, situated atop the iconic One World Trade. Since its opening in 2015, visitors have been able to take in the magnificent New York City skyline from a climate-controlled indoor space, located over 100 stories above the bustling streets. It's the highest point in the city, offering a truly unparalleled views.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Entry Point: One World Observatory, 117 West St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Experience the National September 11 Memorial & Museum on an expert-led tour that offers a deeper understanding of 9/11 and those affected by the attacks through compelling stories and monumental historical artifacts. This tour explores the events of the day of September 11, 2001, the factors leading up to the attacks, and how that day continues to shape our world. This museum, located nearly 70 feet underground, consistently ranks as one of the top museums in America. When your tour is through, you will head up to the outdoor memorial area, which is home to the largest man-made waterfalls in North America, the Memorial Pools.
This activity is wheelchair accessible.
Meeting Point: 9/11 Memorial & Museum entrance, 180 Greenwich St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Step inside the renowned China Institute Gallery for an exclusive private tour, offering an intimate look at over 5,000 years of Chinese history and culture. As the first U.S. gallery dedicated solely to Chinese art, this is a rare opportunity to explore masterpieces, from ancient ritual bronzes to contemporary works. In May, you'll experience the "Eternal Offerings" exhibition, showcasing exquisite bronzes from the Shang to Qing dynasties. Don’t miss this chance to dive deep into China’s rich artistic legacy!
This activity is wheelchair accessible.
Meeting Point: China Institute of America entrance, 40 Rector St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
This fascinating original walk starts in the 1600s and ends in the present day. Step back in time to uncover the untold stories of Lower Manhattan and explore how the indigenous Lenape’s island of Manhatta became a refuge for dreamers, dissenters, the famine-struck, and the fortune-hunters, all striving for a better life. From the early Dutch settlers to Jewish refugees, Irish Catholics, to early African-American worship, we discover how the struggle for religious tolerance helped shape a thriving melting pot and ultimately today’s multicultural center of Art, Power & Money. Along the way, we’ll visit hidden landmarks, an underground museum, a lost neighborhoods and iconic sites.
Meeting Point: Saint Elizabeth Ann Seton Shrine, 7 State Street, open space to the left of the church by the MIFFY sculpture (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Tour an Italian market and get a custom cooking class in the heart of Downtown NYC. This exclusive culinary experience begins at Foodiversità, where you’ll enjoy your first tasting of fresh bread paired with three types of olive oil. The tour continues with stops at key stations like the Mozzarella Lab, where you’ll taste fresh mozzarella, and the Salumi & Formaggi counter for bites of Parmigiano Reggiano and Prosciutto Crudo. You’ll also explore Eataly’s butcher, fish, and fresh pasta counters before ending with a gelato tasting. This tour is followed by a hands-on cooking activity at Foodiversità, where you'll learn new culinary skills from Eataly’s expert chefs. Perfect for food lovers looking to dive into authentic Italian flavors and techniques!
This activity is wheelchair accessible.
Meeting Point: Eataly Downtown entrance, 101 Liberty St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
You’re invited to explore the Museum of Jewish Heritage – A Living Memorial to the Holocaust, a vital institution dedicated to preserving the history, culture, and legacy of the Jewish people, from ancient roots to modern resilience. Also enjoy a gift card to LOX at Cafe Bergson, the most perfect hidden gem in Lower Manhattan. The museum's in-house restaurant serves a modern twist on classic Jewish deli fare. Enjoy bagels with house-cured lox, schmear, and pickled vegetables, along with dishes like smoked fish platters, matzo ball soup, and latkes. The menu also features creative takes on favorites, such as pastrami sandwiches and rugelach.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Meeting Point: Museum of Jewish Heritage, 36 Battery Pl (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Embark on a 90-minute walking tour through the South Street Seaport Historic District and Lower Manhattan, uncovering the darker side of New York's past. Your guide will share scandalous stories from the 1790s to the 1990s, offering a new perspective on the area’s role in shaping the city. Test your “Ear for Crime” in an interactive game with a prize for the winner. The tour begins at Ryan Maguire’s Bar & Restaurant, where you’ll enjoy a drink and hear intriguing tales before the walk begins.
Meeting Point: Ryan Maguire’s Bar & Restaurant, 28 Cliff St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Step into the hidden history of the South Street Seaport and discover the women who shaped its legacy. This fun, educational tour highlights the stories of women who were integral to New York’s waterfront operations; shaped the visual landscape of the Seaport District; led movements for workers' rights and suffrage; and were local entrepreneurs, owning taverns, inns, and shops that fueled the Seaport’s economy. Explore how these women transformed the area into a cultural hub and played a pivotal role in preserving its historic character. You’ll earn points along the tour route by answering trivia questions and participating in interactive activities, with a prize going to the ultimate winner.
Meeting Point: Fresh Salt, 146 Beekman St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Set sail with Manhattan By Sail aboard the mighty Clipper City, NYC’s largest and most iconic tall ship, for an unforgettable golden hour cruise just for WITS attendees. Departing from Pier 17 at the Seaport, this private sail offers unbeatable views of the Statue of Liberty, Ellis Island, and the Manhattan skyline — all from the calm and scenic waters of New York Harbor. Grab a drink from the full bar, soak in the skyline, and snap those perfect NYC photos as the sun begins to set. This is Downtown New York City at its most magical.
This activity is wheelchair accessible.
Meeting Point: Clipper City, Pier 17, 89 South St (click for directions or Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Tour an Italian market and get a custom cooking class in the heart of Downtown NYC. This exclusive culinary experience begins at Foodiversità, where you’ll enjoy your first tasting of fresh bread paired with three types of olive oil. The tour continues with stops at key stations like the Mozzarella Lab, where you’ll taste fresh mozzarella, and the Salumi & Formaggi counter for bites of Parmigiano Reggiano and Prosciutto Crudo. You’ll also explore Eataly’s butcher, fish, and fresh pasta counters before ending with a gelato tasting. This tour is followed by a hands-on cooking activity at Foodiversità, where you'll learn new culinary skills from Eataly’s expert chefs. Perfect for food lovers looking to dive into authentic Italian flavors and techniques!
This activity is wheelchair accessible.
Meeting Point: Eataly Downtown entrance, 101 Liberty St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Enjoy general admission to the Statue of Liberty (grounds only) and Ellis Island! While in Downtown NYC, visit the most Iconic lady of all: Lady Liberty. Head to Castle Clinton with your ticket on the Statue Cruises ferry, which includes access to both Liberty Island and Ellis Island. Your ticket also gets you access to the Statue of Liberty Museum and the Ellis Island National Museum of Immigration, where you can make a rubbing of an immigrant's name on a wall to commemorate someone in your family. The wall is located on the northeast corner of the island. Be sure to bring a piece of paper and a crayon to create your rubbing.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Entry Point: Ferry terminal is at the Castle Clinton National Monument in the southernmost part of Battery Park (Google Maps Link)
With the rise of social video, standing out as a travel creator requires more than just stunning visuals—it takes intentional storytelling. In this immersive, hands-on workshop, you’ll learn how to research, plan, film, and edit a micro-documentary in just one day, using a mobile filmmaking setup. This full-day experience is designed for creators looking to overcome the overwhelm of video production and gain confidence in crafting meaningful, impactful stories. Whether you’re new to video or looking to refine your process, this workshop will equip you with a practical system to elevate your storytelling.
Host: Aubrie Canfield of Actuality Abroad. Aubrey is an accomplished documentary filmmaker, creative producer, and educator. With a career spanning feature films, advertising, and global storytelling, she has led international workshops and mentored hundreds of creators in crafting meaningful, impactful documentaries. Aubrie specializes in teaching ethical and collaborative approaches to storytelling, guiding creators to highlight the work of changemakers and communities around the world. Her expertise has been featured at conferences, media festivals, and in professional publications, where she continues to advocate for intentional and thoughtful storytelling that fosters connection and amplifies real-world impact.
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
New York City 4 All is a NYC-based tour company led by Italian polyglot and tourism entrepreneur Kiara Di Paola. This tour will take you around Lower Manhattan, highlighting women business owners and important historical markers that showcase the power and impact of women throughout the history of the Financial District.
Meeting Point: Outside the Equitable Building, 120 Broadway (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Experience the awe-inspiring 360° views at One World Observatory, situated atop the iconic One World Trade. Since its opening in 2015, visitors have been able to take in the magnificent New York City skyline from a climate-controlled indoor space, located over 100 stories above the bustling streets. It's the highest point in the city, offering a truly unparalleled views.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Entry Point: One World Observatory, 117 West St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Experience the National September 11 Memorial & Museum on an expert-led tour that offers a deeper understanding of 9/11 and those affected by the attacks through compelling stories and monumental historical artifacts. This tour explores the events of the day of September 11, 2001, the factors leading up to the attacks, and how that day continues to shape our world. This museum, located nearly 70 feet underground, consistently ranks as one of the top museums in America. When your tour is through, you will head up to the outdoor memorial area, which is home to the largest man-made waterfalls in North America, the Memorial Pools.
This activity is wheelchair accessible.
Meeting Point: 9/11 Memorial & Museum entrance, 180 Greenwich St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Get exclusive access to a private, guided tour of the historic 1908 Lightship Ambrose. Step aboard this remarkable vessel, which served as a manned floating lighthouse, braving harsh weather conditions to safely guide ships into New York Harbor. For millions of immigrants and migrant workers, the Ambrose Lightship marked the "front door" to America. Over its years of service, approximately 6.5 million people passed by this iconic ship, making it not only a beacon of safety but a powerful symbol of hope and liberty for those arriving in the New World.
Meeting Point: South Street Seaport Museum entrance, 12 Fulton St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Join Jack McGarry, owner of the iconic Dead Rabbit Irish pub and cocktail bar (named Best Cocktail Bar in the World!) to learn how to create both classic cocktails and signature drinks from the Dead Rabbit’s legendary menu. Whether you're looking to elevate your at-home bar or simply master the art of mixology, you'll gain the skills to craft cocktails that will impress at any occasion.
Meeting Point: The Dead Rabbit, 30 Water St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
You’re invited to explore the Museum of Jewish Heritage – A Living Memorial to the Holocaust, a vital institution dedicated to preserving the history, culture, and legacy of the Jewish people, from ancient roots to modern resilience. Also enjoy a gift card to LOX at Cafe Bergson, the most perfect hidden gem in Lower Manhattan. The museum's in-house restaurant serves a modern twist on classic Jewish deli fare. Enjoy bagels with house-cured lox, schmear, and pickled vegetables, along with dishes like smoked fish platters, matzo ball soup, and latkes. The menu also features creative takes on favorites, such as pastrami sandwiches and rugelach.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Meeting Point: Museum of Jewish Heritage, 36 Battery Pl (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
You’re invited to experience the South Street Seaport Museum, a pivotal institution that tells the story of New York’s rise as a global maritime power. The museum preserves the legacy of South Street, once the epicenter of international trade in the 19th century. Here, you’ll learn about the Port of New York’s role in shaping global commerce, immigration, and industry. You’ll also be one of the first to see Maritime City, a new exhibition that highlights how New York City as we know it today arose from the sea. Throughout the extensive three-floor exhibition, objects on view underscore how the city’s identity as a global capital of culture and finance is rooted in its origins as a seaport. A highlight of the Museum is the 1885 tall ship Wavertree, a fully restored 19th-century iron-hull cargo ship, which offers a tangible connection to the era when the Seaport was one of the busiest ports in the world. The museum’s historic buildings and collections bring to life the dramatic transformation of New York from a fledgling city to the heart of global trade.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
Meeting Point: South Street Seaport Museum entrance, 12 Fulton St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Embark on a 90-minute walking tour through the South Street Seaport Historic District and Lower Manhattan, uncovering the darker side of New York's past. Your guide will share scandalous stories from the 1790s to the 1990s, offering a new perspective on the area’s role in shaping the city. Test your “Ear for Crime” in an interactive game with a prize for the winner. The tour begins at Ryan Maguire’s Bar & Restaurant, where you’ll enjoy a drink and hear intriguing tales before the walk begins.
Meeting Point: Ryan Maguire’s Bar & Restaurant, 28 Cliff St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Join us for an exclusive 3-hour printing experience at Bowne & Co. Collaborate with Bowne’s designers to create a custom set of 35 notecards using a 19th-century printing press. Set type from the museum’s historic collection, mix ink, and print your stationery by hand. No experience needed—just creativity! Bowne & Co., New York’s oldest operating business, offers a rare opportunity to work with their vintage presses and learn the art of small-batch printing.
Meeting Point: Bowne & Co., 211 Water St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Join BagelUp at Bagel Market’s newest location in Lower Manhattan for an Artisan Hands-on Bagel Baking class led by BagelUp's award-winning baker Reva Castillenti. In this one-of-a-kind NYC experience, you’ll roll, boil, and bake your own bagels while uncovering the secrets behind the city’s most iconic food—is it really the water? Enjoy your creations hot from the oven paired with classic spreads. Leave with a dozen bagels, new skills, and a deeper appreciation for the craftsmanship behind New York's famous food.
Meeting Point: Bagel Market, 110 Wall Street (Google Maps Link)
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
This session is open only to Beginner Bootcamp ticket holders.
Presenter: Akemi Rico
Fuel up with coffee and gain insights for WITS newcomers! Don't worry — lunch will be served later in the day.
If you’re looking for a great way to meet brands or partners, you’re going to love the Media Marketplace. We have an incredible lineup of people coming to WITS and they want to meet with you! Now you can get the wheels in motion. The Media Marketplace has been carefully designed to facilitate 1-on-1 networking meetings between attendees and sponsors. All meetings are 10 minutes long, with a short break in between to move to your next appointment. We will make announcements to keep you on schedule as you meet with all of your appointments.
This session is open only to Beginner Bootcamp ticket holders.
Presenter: Jordan Campbell
Are you ready to turn your passion for travel into a thriving business? In this engaging session, we’ll walk you through the essential steps to becoming a successful content creator. Whether you're just starting out or looking to refine your approach, you'll learn the basics of defining your unique brand, choosing the right niche, and clear goal-setting for your journey. We’ll cover crucial topics like legally protecting your business, building a sustainable revenue model, and leveraging networking to grow your influence. By the end of the presentation, you'll have a clear action plan on what to do next to launch or elevate your content creation career with confidence and strategy. Don't just create travel content—create a brand that stands out, grows, and thrives!
This session is open only to Beginner Bootcamp ticket holders.
Presenter: Jenna Passaro
Jumpstart your journey at WITS 2025 with a focused approach to content creation that's both efficient and purposeful! Join us for an insightful session where we explore innovative strategies to embrace content creation and ignite your creativity. Led by last year's beginner bootcamp speaker, Jenna Passaro, known for her expertise in "How To Create 50 Pieces of Content During 1 Trip," this session offers a deep dive into overcoming obstacles, mastering planning, crafting content on the fly, and seamlessly sharing it stress-free. Don't miss this opportunity to enhance your travel content portfolio and elevate your content creation process immediately!
This session is open only to Beginner Bootcamp ticket holders.
Let's take a short break to fuel up with food and mix and mingle with future friends and partners!
Presenter: Rebecca Tribelhorn
What would you do if you lost your MAIN social media account tomorrow? Would your business survive?! With the competitiveness of the creator industry, it’s now more important than ever to diversify your income streams so that your business can withstand and THRIVE no matter what the algorithm (or life, let’s be honest) throws at you. In this session, we’ll dive into 7+ income streams you can start building TODAY as a creator - with tips and strategies for each one. At the end of the session, you’ll walk away with a plan of exactly HOW and WHAT you will create to expand your earnings in your travel business.
This session is open only to Beginner Bootcamp ticket holders.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenters: Ana Dominguez, Beth Santos, & Jessica Lappin
Welcome to WITS! At this opening session, our dynamic emcee Ana Dominguez will help us break the ice and get us ready to network, collaborate, and build together. We'll also hear from Wanderful Founder & CEO Beth Santos about what we can expect from the rest of the weekend, along with Jessica Lappin, President of the Alliance for Downtown New York, former New York City Council member, and lifelong New Yorker.
Lower Manhattan: The Powerful Legacy of the Birthplace of New York
Presenters: Beth Hillman & Beth Santos
Lower Manhattan is the historical birthplace of New York City—and, for its first 225 years, was the entirety of the city. Join us for an engaging opening panel featuring local powerhouses as we explore the remarkable journey of rebirth and revitalization that has built Downtown New York into a dynamic district now known as "the world in one square mile." From global hub of industry, commerce, and communication to epicenter of recovery, its story is one of resilience, unity, and transformation. A testament to the enduring power and spirit of New Yorkers, its community’s strength and determination have shaped Lower Manhattan into the vibrant, thriving destination it is today.
Navigating the Future of Short-Form Video Content
Presenters: Alice Ford & Sonali Karmarkar
Join Alice Ford, acclaimed stuntwoman and award-winning TV and video creator, and Sonali Karmarkar, Head of Content and Community for YouTube Shopping, for an insightful fireside chat exploring emerging trends in digital content creation, the evolution of short-form video, and how creators are shaping the future of online entertainment.
From Fan to Fam: Leveraging Facebook Communities to Build a Loyal Following
Presenters: Arden Joy & Victoria Herlitz
Did you know over 1.8 billion people use Facebook Groups each month? In this fireside chat, we'll hear from Victoria Herlitz, Partner Development Manager at Meta, and Arden Joy, a top Facebook admin, on how creators are using Facebook groups to expand their reach, increase their influence, and connect with their audience in meaningful ways.
For speakers and VIPs only. See you there!
Please Note: You must have your badge (or a photo of it) or Eventbrite confirmation in order to enter the opening party. Transportation is not provided. Please head directly to the museum!
Step into Downtown NYC, aka "The World in One Square Mile," where centuries-old history meets the cutting edge of the future. From world-class museums to attractions and restaurants representing cultures from around the world, Downtown Manhattan is home to authentic experiences from almost every corner of the globe.
Your own version of Night at the Museum awaits you at the WITS 2025 Opening Party at the Museum of the American Indian, and includes:
With breathtaking waterfront views, you’ll feel like a celebrity, an adventurer, and a true New York City insider all at once.
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
Presenter: Megan Indoe
If you’re a travel blogger or content creator who often collaborates with brands and destinations, you may have been asked to include high-quality photography in your deliverables without proper compensation. This session is designed to help you navigate this issue and empower you to monetize your photography effectively. With over a decade of experience working with both international and domestic brands, Megan has seen firsthand how content creators are increasingly asked to provide photography without fair compensation. This session will help change that by teaching you how to recognize the value of your work and ensure you’re paid appropriately. You’ll learn how to approach brands about licensing your photography, create content that is desirable for licensing, and price your work accurately. You’ll also gain insight into navigating contracts, identifying potentially exploitative terms, and asking for necessary revisions. Additionally, we’ll discuss how to protect your images from unauthorized use and the tools that can help you safeguard your work. By the end of the session, you’ll be equipped with the knowledge and confidence to license your photos, negotiate better deals, and protect your creative assets.
Presenter: Candace Salters
What happens once you’ve grown the following? Landed brand deals and officially started your content creator business? This is where mastering the art of self-management as a creator comes in. For those who aspire to maintain control over their content creator business (without agency management), this transformative intermediate/advanced session will provide invaluable and hyper-actionable strategies for effectively managing your own brand and brand deals, creating an organized content-creator business workflow, and forecasting the future of your content business and its income streams. By the end, you’ll leave feeling empowered to confidently navigate the dynamic world of entrepreneurship as a content creator. Let's take the reins of your influencer business!
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenter: Sojourner White
In a video-centered creator economy, being a video-first creator is important now more than ever! And video content can lead to opportunities as on-camera talent and travel hosting. In this session, attendees can expect to learn about the inner, outer, and camera work of video creation. We unpack how to establish your visual presence, writing voiceovers and shot lists, creating a video series, capturing angles, video tools and resources, and building your confidence off-camera to be more confident on-camera - plus more. As creators we need to know how to show up, show out, and diversify our revenue using our video skills. This is ideal for creators looking to enhance their video content, bloggers pivoting into video, or anyone struggling to let their personality shine through on-camera!
Presenter: Meg Ten Eyck
Are you a travel content creator eager to transform your passion into a thriving business? This session is designed to equip you with advanced monetization strategies that go beyond the basics. By leveraging inbound content marketing principles, you'll learn how to attract and engage your ideal audience, build trust, and ultimately convert them into paying customers. Discover how to segment your audience to create tailored monetization plans, and master the art of crafting irresistible content upgrades to grow your email list. Explore the potential of affiliate marketing, digital product creation, and high-ticket offers to diversify your income streams. We'll also delve into the world of sponsored content and the importance of SEO and social media optimization for maximizing your reach. This session will provide actionable insights, practical tools, and a clear roadmap to help you elevate your content creation business to new heights and achieve sustainable financial success. Whether you're a seasoned travel blogger or just starting out, you'll leave this session with the knowledge and confidence to turn your travel adventures into a profitable venture.
Presenter: Kiara Di Paola
Before Kiara became a creator, she was a tour guide, crafting immersive experiences for travelers for 11 years. In this interactive "wandering" workshop, we'll step out of the conference space and into the city to explore how guiding in-person tours can complement and enhance your storytelling skills. Learn how to navigate the flow of a walking tour, keep your audience engaged, and craft compelling narratives that bring places to life. Whether you're a storyteller, an aspiring guide, or a creator looking to expand beyond the screen, this workshop will help you turn your passion for exploration into unforgettable real-world experiences.
Use this extended break to check out some of the amazing restaurants nearby and explore Lower Manhattan — there's plenty to choose from in the area!
Presenter: Jessie Festa
With all of the recent Google updates, it's more important than ever to grow an email list. While a list can help you grow your traffic, did you know it can also be an asset for increasing your income? In this session, we'll recap some powerful tips for growing your subscriber count before diving into five strategies for monetizing your email list—including examples and implementation steps for each. By the end, you'll have an action plan for increasing your community and profits through email marketing!
Presenter: Nicole Phillip
Building a travel niche that centers marginalized communities can feel intimidating in a creator industry that often overlooks them. This session will teach attendees how to build an authentic brand, attract aligned partnerships, and balance creative freedom with collaboration. Learn actionable strategies for self-promotion, staying motivated during slow periods, and leveraging your unique story to connect with diverse audiences.
Presenter: Ashley Westbrook
Are you looking to level up the quality of your short-form video content? Whether you just started creating video content, or looking to elevate it, then this session is for you! In this “wandering” workshop, we will step outside the conference room with the city as our background and cover topics such as: how to compose/frame your videos to showcase a destination, different types of shots to capture, the importance of preparing a “shot list”, the best tools and ways to capture yourself in your content when traveling solo, and more. By the end of this session, you will be excited to create more video content as you travel!
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenter: Cepee Tabibian
Attention content creators! If you're looking to turn your expertise into a revenue-generating opportunity, let's talk about LIVE mini-courses. Forget about the pitfalls of traditional online courses that often fail before they start. Instead, discover the low-risk, high-reward potential of creating a LIVE mini-course that leverages your existing knowledge and audience. During this session, I'll cover what makes a LIVE mini-course effective, how to choose the ideal topic and objectives, and the practical steps of course creation, including smart pricing strategies, effective upselling techniques, and more. Don't miss out on this chance to transform your content into a thriving income stream!
Presenter: Rebecca Tribelhorn
In this "wandering" workshop, we'll leave the conference space for an interactive session where you'll learn how to FINALLY feel comfortable in front of a camera. Newsflash: Being photogenic is a SKILL that ANYONE can learn! We’ll tackle every aspect of posing from your hands to your full body – to create motion, elegance, and comfort – so you can have photos of yourself you LOVE. No more memorizing poses or running out of pose ideas – we’re building this skill from the camera up! At the end of this workshop, you’ll leave feeling more confident in yourself and improve your comfort in front of a camera, which in turn will allow you to connect with your audience more authentically by showing your TRUE self.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenters: Kim Callender, Tavishi Gupta
Go behind the scenes and unpack the latest trends in technology (AI, ML, Web3) – in this session you’ll get an understanding of the what, why and how of the latest emerging trends in tech, and explore different ways that they can benefit you in growing and scaling your business. We will give a brief overview of tech trends over the last 20 years, before diving into what’s happening today in AI, ML and Web3. We will unpack what these technologies mean and how they can support, grow and fundamentally change the way you run your business.
Presenter: Eileen Ivette
Unleash your inner filmmaker and take your travel content to the next level. In this "wandering" workshop, we'll head outside into the city and delve into the art of storytelling in short-form travel video content. You'll learn live what it takes to create videos that not only look stunning but also tell a story that keeps your followers coming back for more.
Presenter: Sarina Jain
If Instagram vanished tomorrow, would your brand survive? In this energizing session, international fitness icon Sarina Jain will dive into how to future-proof your impact by building a legacy that lives beyond the scroll. You’ll explore how to turn your talents into real-life products, services, and experiences, plus get guidance on owning your voice without the filter. Learn how to focus like a founder, become a compelling communicator, find your community "on land," and build your profile apart from the algorithm. Chasing trends won't build a sustainable business, but going deep on the projects that truly matter will. Even if social media died today… your voice, value, and vision can still hold strong.
Your ticket to WITS also grants you a ticket to the Bessie Awards! Dress to impress and join us for an evening honoring women and gender-diverse people of impact in travel. Award recipients range from influencers to creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry.
The Bessies were created by Wanderful, a global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Our members offer support, share resources, and build sisterhood. We encourage the growth and success of women and marginalized people who are building businesses in travel and advocate for an industry that is equitable, inclusive, and thoughtful for all.
Learn more at bessieawards.org.
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
Presenters: Ana Dominguez, Beth Santos
Welcome back after a full day of breakouts and the Bessie Awards! Let's get settled in before we spend the day as a group hearing from leaders in travel, tourism, media, and NYC culture.
More to come!
Accessible Travel: Exploring What's Possible in the Industry
Presenters: Amanda Wolin, Catarina Rivera
Did you know that accessible travel is a $58 billion dollar market? It's crucial for brands to become more inclusive for disabled travelers, which will also support groups of travelers like families. While some progress has been made, airlines are still breaking or damaging 29 wheelchairs a day, and accessibility best practices are still a novelty to many activity providers. Join disability speaker, consultant, and accessible travel creator Catarina Rivera of @BlindishLatina for a fireside chat discussion with travel brands for an engaging discussion of the disability travel market and how to support accessibility.
Building a Future of Inclusive Travel
Presenters: Sama Abdi
Join Sama Abdi, Intrepid Travel’s first-ever Global Community Manager, for an insightful conversation on what it means for a brand to redefine equity in travel. From Intrepid’s groundbreaking BIPOC creator trips to impactful global initiatives like its ethical marketing guidelines—initially launched in 2021 to ensure public accountability and updated earlier this year—this discussion will explore how brands can foster meaningful DEI investment, even in challenging times. Sama, a master of online engagement, will discuss how these initiatives authentically build community, ensure diverse representation, foster meaningful storytelling, and push the travel industry toward a more equitable future.
It's our famous Sunday brunch! Join us for a short break with some delicious food before we head into our afternoon talks and our WITS 2026 destination announcement.
Join us for our closing talks of the conference, plus the official announcement of our WITS 2026 destination!
More to come!
From Digital Creator to Media Mogul: Leveraging the Changing Landscape
Presenters: Mickela Mallozzi, Oneika Raymond
In today’s evolving media environment, being a digital creator is more than just producing content – it’s an audition for future opportunities in the traditional media space. This session will explore how digital platforms are becoming launchpads for landing book deals, getting tapped for TV hosting gigs, appearing broadcast news, and more. As traditional media continues to adapt to the digital age, creators with strong online followings are increasingly being sought after by major publishers, networks, and entertainment agencies. We’ll learn how a group of successful creators has expanded their reach beyond the digital world and built personal brands that appeal to both online audiences and traditional media gatekeepers.
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Step into the untold history of New York, where the city's most enigmatic residents—its cats—shaped the streets with their silent paws. Our walking tours aren’t just a stroll; they’re a journey into the lives of the courageous and curious cats who left their mark on the 1800s and early 1900s. Led by Peggy Gavan, an acclaimed storyteller and cat historian, each tour uncovers the mysteries and charm of NYC’s feline past.
Meeting Point: Joie de Vivre sculpture, Zuccotti Park, 135 Broadway (Google Maps Link)
Turn your audience into travelers! Whether you’re just starting out or already running trips, this hands-on workshop is your crash course in creating an impactful and profitable tour business. The tours and activities industry can seem seem intimidating (and antiquated…), but this workshop breaks down the essentials explaining what you need to understand, and where you can break out of the mold (and ahead of your competition). Build practical strategies, get access to templates to make your life easier, and connect with other creators who are jumping into the very specific world of small group tours.
Host: Nikki Padilla Rivera has often been the only female at the table when working for various tour operators. But through her longtime experience working with large, multi-national operators like Intrepid Travel and Atlas Obscura, she's gained the experience and confidence to translate between "how it’s always been" and how tours can be pushed to be more innovative, more impactful, and more inclusive. She's worked with tour operators at all stages and sizes, all over the globe. If you’re looking to quickly level up to create a profitable tour business, she's ready to share everything she knows!
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Experience the awe-inspiring 360° views at One World Observatory, situated atop the iconic One World Trade. Since its opening in 2015, visitors have been able to take in the magnificent New York City skyline from a climate-controlled indoor space, located over 100 stories above the bustling streets. It's the highest point in the city, offering a truly unparalleled views.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Entry Point: One World Observatory, 117 West St (Google Maps Link)
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Set sail with Manhattan By Sail aboard the mighty Clipper City, NYC’s largest and most iconic tall ship, for an unforgettable golden hour cruise just for WITS attendees. Departing from Pier 17 at the Seaport, this private sail offers unbeatable views of the Statue of Liberty, Ellis Island, and the Manhattan skyline — all from the calm and scenic waters of New York Harbor. Grab a drink from the full bar, soak in the skyline, and snap those perfect NYC photos as the sun begins to set. This is Downtown New York City at its most magical.
This activity is wheelchair accessible.
Meeting Point: Clipper City, Pier 17, 89 South St (click for directions or Google Maps Link)
Take your WITS learnings to the next level with our virtual Mentor Meetings! This year, Mentor Meetings are happening entirely online in the weeks before and after WITS. Mentor Meetings are personalized sessions offered by some of our presenters at WITS for an additional cost. You’ll be able to meet one-on-one with our experts to grow your skills on a wide range of topics, from content development to blog monetization to pitch writing and everything in between. Click through to the link to find a mentor and book a meeting with them.
LIMITED SPOTS AVAILABLE. REGISTER BY 5 MAY. TERMS, CONDITIONS, LOCATION, ACCESSIBILITY, AND REGISTRATION: https://witsummit.com/downtownnyc/tours
Enjoy general admission to the Statue of Liberty (grounds only) and Ellis Island! While in Downtown NYC, visit the most Iconic lady of all: Lady Liberty. Head to Castle Clinton with your ticket on the Statue Cruises ferry, which includes access to both Liberty Island and Ellis Island. Your ticket also gets you access to the Statue of Liberty Museum and the Ellis Island National Museum of Immigration, where you can make a rubbing of an immigrant's name on a wall to commemorate someone in your family. The wall is located on the northeast corner of the island. Be sure to bring a piece of paper and a crayon to create your rubbing.
Your ticket grants you access at any point during its time window. May be booked to overlap with timed tours.
This activity is wheelchair accessible.
Entry Point: Ferry terminal is at the Castle Clinton National Monument in the southernmost part of Battery Park (Google Maps Link)
Register now at https://witsummit.com/downtownnyc!
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US$60
US$150
Annual plans also available
28 Liberty Street, New York, NY, USA 
