WITS is the premier event for travel's top marketing talent. Creative entrepreneurs, influencers, DMOs, and industry come together to discuss future innovations, build dynamic collaborations, and change travel worldwide, all while supporting and empowering a diverse community.
All genders are welcome and invited to join us for important conversations about elevating women and underrepresented creators.
We’re thrilled to be heading to dreamy San Juan, Puerto Rico in 2023 for our tenth WITS!
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LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Get ready for an adventure among the beaches and outdoors in Puerto Rico’s southwestern region! Visit Ponce, famed for its huge seafront boardwalk and art collections; explore the keys, canals, and mangroves of La Parguera aboard a Chiliboat water bike; take a surf class at the colorful beach town of Rincon; experience a magical tour to one of the three bioluminescent bays in Puerto Rico (fun fact: three of the world’s five are located on the island); and, of course, taste the best food of the region along the way.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Taste the best that Puerto Rico has to offer! Join us for a culinary tour of Old San Juan; take a vegan Puerto Rican Christmas dinner workshop; visit the mountain town of Cayey and explore the Ruta del Lechón, also known as Puerto Rico’s "pork highway," with more than a mile of cafeteria-style restaurants and kiosks serving loads of lechón asado; take a coffee hacienda tour; and dine at a farm restaurant focused on sustainable cuisine that honors the local harvest and Puerto Rico’s culinary heritage.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Experience the famous natural wonders and culture of northeast Puerto Rico! Take a horseback ride and zipline through the rainforest; boat across the water past islands, cays, natural reserves, and beautiful beaches; feel the traditional Afro-Puerto Rican beats while learning how to bomba dance; tour Loíza, known for its traditional vejigante masks, where you can get some of the best frituras (fritters and fried turnovers) in the region; and enjoy the fresh seaside eats, drinks, and entertainment of the region.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Escape to an authentic wellness retreat center full of character and soul. The Casa Alternavida team specializes in helping professionals like you reduce stress, overwhelm and burn-out. This 1-night mini-retreat is for a small group interested in experiencing a pleasant curation of activities to support your self-care. Covering the spectrum of wellbeing you will have a cultural food experience, eat healthy farm-to-table organic meals, attend a morning movement class overlooking the rainforest, adventure in the rainforest in a mindfully guided way, have time for a nap, and play at the beach in the afternoon. All of this while learning some valuable skills to bring more joy into your life.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Sail aboard the 47’ Barefoot IV catamaran and enjoy an amazing experience. Bask in the majestic Caribbean waters, explore reefs and an uninhabited island (Icacos), soak up the sun, maybe dance some salsa or reggaeton, sip tropical drinks with local rum, disconnect, and recharge. We'll provide the sorkel equipment, beach toys (volleyball, football, and beach paddles), floating belts, a boxed lunch (turkey or veggie sandwich, chips, pasta salad, fruit, and cookies), and beverages (water, sodas, and tropical rum drinks). Please bring your own towel and sunscreen, and feel free to bring your own snacks and drinks (but please note that we do not allow any type of glass containers onboard, including beer and hard liquor). The Barefoot IV is USCG Certified. Important: Pregnant people should not attend due to possibility of rough water in portions of our route; people with mobility needs may not be able to attend as the boat does not have accessible entry points; people with chronic heart conditions or severe motion sickness should not attend.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Vieques is Puerto Rico’s Isla Nena (“Little Girl Island”) and is full of natural treasures to enjoy. With nearly 20,000 protected acres of land and nine nautical miles of marine reserve, this island located southeast of Puerto Rico is a paradise for beach and nature lovers. This small island paradise is home to the Vieques National Wildlife Refuge, considered one of the most ecologically diverse refuges in the Caribbean and the largest NWR in the region. There are dozens of stunning beaches for you to enjoy and each one is different — including both white sand and black sand beaches for variety’s sake — so exploring more than one is a fun adventure, as well as visiting the historical sites and admiring the wild horses roaming through the island. Please note that a short 8-minute flight will be included with this experience.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Finca Don Manuel is a leading tropical fruit farm located in Santa Isabel, the heart of Puerto Rico's most fertile lands. This farm is blessed by the southern Caribbean breeze and a climate that allows year-round production. In addition, massive wind turbines encompass the farm providing clean energy. The farm has its roots in the 1700's. This land was heavily employed for sugar cane production until about 1945. A sugar cane railroad system was used to transport goods and sugar cane throughout the farm. After being abandoned for many years, Finca Don Manuel was founded in 2013 By Fernando Machado. His grandfather, “Don Manuel Machado” inspired him to start a career in agriculture. Today the farm has more than 320 acres where pineapples, plantains, payayas, squash, and other crops are grown for local market, Tour includes a local lunch with 360 degrees for panoramic views of the farm.
Explore Ponce with our cultural walk in the historic heart of "the most Puerto Rican city". Wander through the streets with our guides, and learn about the history and significant events that shaped what was once the largest and richest city of Puerto Rico. Discover locals’ favorite places, best of Ponce’s food and art scene and leave falling in love with the city!
We will talk about events, people, music, architecture and much more through downtown Ponce. Savor the local Ice cream before you head back to San Juan.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Experience the very best of Old San Juan! Join us and fall under the beguiling spell of Old San Juan’s cobblestone streets, pastel-painted colonial buildings, and grand fortresses. From the ramparts of El Morro or San Cristobal Fort, the allure of this centuries-old city is evident in every direction – from the labyrinth of crooked streets to the endless sparkle of the Atlantic. On our historical tour, you can lose yourself in stories of blood and bombast from days gone.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Explore the historical site of the Guajataca Railroad Tunnel along with its secluded secret beach spot, followed by a short pitstop at the Cara del Indio Monument of Isabela. From there, we venture to the popular Crash Boat Beach of Aguadilla and visit the historical downtown area for some local tapas and cocktails while discovering the classic west coast culture. Finally, we head down to the most Western town of the island, Rincon. There, we'll see Punta Las Higuera Lighthouse right next to Domes Beach along with a few other local favorites. We'll get there right in time to experience a unique sunset in all its prestige and essence in the west.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Walk by the banks of a beautiful river, cool down in its natural river pool, and get to know the foothills of the rainforest. Your tour includes a 1-hour stop at private land in the foothills of the rainforest. At this location, you will enjoy an easy 10- to 15-minute natural walk and a 45-minute opportunity to swim in a beautiful rainforest river. Then, visit Luquillo Beach and sunbathe at one of the most spectacular beaches in Puerto Rico. Please wear comfortable shoes with good traction and bring a bathing suit and towel (and maybe even an extra t-shirt!).
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Travel through time at Casa BACARDÍ! Discover the Bacardi family heritage and become part of our legacy by getting to know the world’s most awarded premium rum. Enjoy craft cocktails at our iconic pavilion and live the unforgettable experience of tasting the exclusive Casa BACARDÍ Special Reserve, not found anywhere else in the World.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
If you are looking for a true Puerto Rican experience this is it. This tour explores our Island’s African and Taino culture and melds them into a unique Puerto Rican experience. During this exciting and interactive tour guests will visit some of the many attractions that highlight the natural beauty, culture and heritage of Puerto Rico. Our first stop will be a visit to local artist Samuel Lind, followed by a stop at the Ayala's workshop where you will have the opportunity to learn about local folklore. Later we will visit Maria de la Cruz Cave in Loiza where you’ll learn about our African heritage through our typical Puerto Rican dance La Bomba and enjoy a Puerto Rican treat and cold drink.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Hop on an ATV “ Ride of a Lifetime.” Share fun with family and friends on 4X4 machines, feel the power beneath you as you track through different trails in this hidden paradise. Experienced guides will take you through 2,200 acres of land where you will enjoy views of mountains, mangroves, lagoons, limestone formations, and wildlife roaming freely. Learn the history of the Puerto Rican countryside and the plants and animals that inhabit it during the short-narrated breaks on your adventure.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Named after the good Indian spirit, Yuquiyu, and shelter to the Carib Indians for 200 years, El Yunque is the only tropical rainforest in the U.S. National Forest System. Spanning 29,000 acres and reaching an elevation of 3,624 feet, the area receives over 100 billion gallons of rainfall each year. It is one of the smallest in size, yet one of the most biologically diverse. Your first stop on this tour will be at the visitors’ center. Next, you will take a relaxing stroll with a knowledgeable step-aboard guide who will point out the splendor of the surroundings. Afterwards, you will be driven up to the Yokahu tower to enjoy the breathtaking views (this area is great for photo opps!). Lastly, you'll stop for an hour at a refreshing river. At this location, you'll enjoy an easy 10- to 15-minute natural walk and a 45-minute opportunity to swim in a beautiful rainforest river. Please wear comfortable shoes with good traction and bring a bathing suit and towel (and maybe even an extra t-shirt!).
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
On this small-group walking culinary, cocktail, and history tour of Old San Juan, you'll learn about our country's past and present, and how — even as a small island in the Caribbean — we're a cultural powerhouse. You'll visit local, independently owned businesses that have been carefully chosen to represent the best of our destination, and taste a selection of Puerto Rican dishes. During your tour, you'll sample a variety of regional dishes that may include perfectly roasted pork, flavorful rice, and a creative plantain-focused dish, and more. Since you'll be in the rum capital of the world, you'll also sample two rum cocktails! This excursion aims to connect you with our island’s people, food, culture, and traditions and celebrations of our Taíno, African, and Spanish heritage. In between stops, you'll see stunning architecture, fortified walls, historic plazas, centuries-old churches, and many other sites of cultural significance. This exclusive immersive excursion combines authentic food, history, local spirits, and a city tour all rolled into one. You'll be visiting local, independent vendors and, as a result, you'll be directly impacting the Puerto Rican economy.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Sail aboard the 47’ Barefoot IV catamaran and enjoy an amazing experience. Bask in the majestic Caribbean waters, explore reefs and an uninhabited island (Icacos), soak up the sun, maybe dance some salsa or reggaeton, sip tropical drinks with local rum, disconnect, and recharge. We'll provide the sorkel equipment, beach toys (volleyball, football, and beach paddles), floating belts, a boxed lunch (turkey or veggie sandwich, chips, pasta salad, fruit, and cookies), and beverages (water, sodas, and tropical rum drinks). Please bring your own towel and sunscreen, and feel free to bring your own snacks and drinks (but please note that we do not allow any type of glass containers onboard, including beer and hard liquor). The Barefoot IV is USCG Certified. Important: Pregnant people should not attend due to possibility of rough water in portions of our route; people with mobility needs may not be able to attend as the boat does not have accessible entry points; people with chronic heart conditions or severe motion sickness should not attend.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Vieques is Puerto Rico’s Isla Nena (“Little Girl Island”) and is full of natural treasures to enjoy. With nearly 20,000 protected acres of land and nine nautical miles of marine reserve, this island located southeast of Puerto Rico is a paradise for beach and nature lovers. This small island paradise is home to the Vieques National Wildlife Refuge, considered one of the most ecologically diverse refuges in the Caribbean and the largest NWR in the region. There are dozens of stunning beaches for you to enjoy and each one is different — including both white sand and black sand beaches for variety’s sake — so exploring more than one is a fun adventure, as well as visiting the historical sites and admiring the wild horses roaming through the island. Please note that a short 8-minute flight will be included with this experience.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Finca Don Manuel is a leading tropical fruit farm located in Santa Isabel, the heart of Puerto Rico's most fertile lands. This farm is blessed by the southern Caribbean breeze and a climate that allows year-round production. In addition, massive wind turbines encompass the farm providing clean energy. The farm has its roots in the 1700's. This land was heavily employed for sugar cane production until about 1945. A sugar cane railroad system was used to transport goods and sugar cane throughout the farm. After being abandoned for many years, Finca Don Manuel was founded in 2013 By Fernando Machado. His grandfather, “Don Manuel Machado” inspired him to start a career in agriculture. Today the farm has more than 320 acres where pineapples, plantains, payayas, squash, and other crops are grown for local market, Tour includes a local lunch with 360 degrees for panoramic views of the farm.
Explore Ponce with our cultural walk in the historic heart of "the most Puerto Rican city". Wander through the streets with our guides, and learn about the history and significant events that shaped what was once the largest and richest city of Puerto Rico. Discover locals’ favorite places, best of Ponce’s food and art scene and leave falling in love with the city!
We will talk about events, people, music, architecture and much more through downtown Ponce. Savor the local Ice cream before you head back to San Juan.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Experience the very best of Old San Juan! Join us and fall under the beguiling spell of Old San Juan’s cobblestone streets, pastel-painted colonial buildings, and grand fortresses. From the ramparts of El Morro or San Cristobal Fort, the allure of this centuries-old city is evident in every direction – from the labyrinth of crooked streets to the endless sparkle of the Atlantic. On our historical tour, you can lose yourself in stories of blood and bombast from days gone.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Explore the historical site of the Guajataca Railroad Tunnel along with its secluded secret beach spot, followed by a short pitstop at the Cara del Indio Monument of Isabela. From there, we venture to the popular Crash Boat Beach of Aguadilla and visit the historical downtown area for some local tapas and cocktails while discovering the classic west coast culture. Finally, we head down to the most Western town of the island, Rincon. There, we'll see Punta Las Higuera Lighthouse right next to Domes Beach along with a few other local favorites. We'll get there right in time to experience a unique sunset in all its prestige and essence in the west.
Presenter: Yulia Denisyuk
You must pre-register for this workshop by May 11: https://travelmedialab.co/on-assignment
Join us on Thursday, May 18th, 2023 for a full-day pre-conference media workshop with Yulia Denisyuk, award-winning travel photographer and writer with work in The New York Times, National Geographic, TIME, and more. This is a one-of-a-kind opportunity to get insights and the behind-the-scenes on what it takes to produce a media assignment in a full day of immersive workshops, discussions, and an actual assignment as you follow along step by step. You'll learn how to come up with compelling story ideas and pitch publications, how to partner with tourism boards and work in the field, and more! Limited spots are available, register here by May 11th!
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Walk by the banks of a beautiful river, cool down in its natural river pool, and get to know the foothills of the rainforest. Your tour includes a 1-hour stop at private land in the foothills of the rainforest. At this location, you will enjoy an easy 10- to 15-minute natural walk and a 45-minute opportunity to swim in a beautiful rainforest river. Then, visit Luquillo Beach and sunbathe at one of the most spectacular beaches in Puerto Rico. Please wear comfortable shoes with good traction and bring a bathing suit and towel (and maybe even an extra t-shirt!).
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Travel through time at Casa BACARDÍ! Discover the Bacardi family heritage and become part of our legacy by getting to know the world’s most awarded premium rum. Enjoy craft cocktails at our iconic pavilion and live the unforgettable experience of tasting the exclusive Casa BACARDÍ Special Reserve, not found anywhere else in the World.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
If you are looking for a true Puerto Rican experience this is it. This tour explores our Island’s African and Taino culture and melds them into a unique Puerto Rican experience. During this exciting and interactive tour guests will visit some of the many attractions that highlight the natural beauty, culture and heritage of Puerto Rico. Our first stop will be a visit to local artist Samuel Lind, followed by a stop at the Ayala's workshop where you will have the opportunity to learn about local folklore. Later we will visit Maria de la Cruz Cave in Loiza where you’ll learn about our African heritage through our typical Puerto Rican dance La Bomba and enjoy a Puerto Rican treat and cold drink.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Hop on an ATV “ Ride of a Lifetime.” Share fun with family and friends on 4X4 machines, feel the power beneath you as you track through different trails in this hidden paradise. Experienced guides will take you through 2,200 acres of land where you will enjoy views of mountains, mangroves, lagoons, limestone formations, and wildlife roaming freely. Learn the history of the Puerto Rican countryside and the plants and animals that inhabit it during the short-narrated breaks on your adventure.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Named after the good Indian spirit, Yuquiyu, and shelter to the Carib Indians for 200 years, El Yunque is the only tropical rainforest in the U.S. National Forest System. Spanning 29,000 acres and reaching an elevation of 3,624 feet, the area receives over 100 billion gallons of rainfall each year. It is one of the smallest in size, yet one of the most biologically diverse. Your first stop on this tour will be at the visitors’ center. Next, you will take a relaxing stroll with a knowledgeable step-aboard guide who will point out the splendor of the surroundings. Afterwards, you will be driven up to the Yokahu tower to enjoy the breathtaking views (this area is great for photo opps!). Lastly, you'll stop for an hour at a refreshing river. At this location, you'll enjoy an easy 10- to 15-minute natural walk and a 45-minute opportunity to swim in a beautiful rainforest river. Please wear comfortable shoes with good traction and bring a bathing suit and towel (and maybe even an extra t-shirt!).
In Puerto Rico before WITS weekend? Get an early start at a networking social! Meet other attendees, locals, and the Latinx Travel Club team and members. Partners and spouses are welcome! Cash bar available, open bar for 1 hour from 6-7pm.
Join us at La Factoria, which has a rich history and has been named amongst The Worlds Best Bars for 5 years in a row. It’s also the only bar in Latin America to be named/nominated for 3 awards in the same year (2018) : TOTC Spirited Award, TW50BB, and James Beard Award.
RSVP REQUIRED! Email info@latinxtravelclub.com to RSVP.
Latinx Travel Club connects the world with one of the youngest, most diverse, and fastest growing populations ever by telling the stories of its Latinx millennial and generation z entrepreneurial community.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
On this small-group walking culinary, cocktail, and history tour of Old San Juan, you'll learn about our country's past and present, and how — even as a small island in the Caribbean — we're a cultural powerhouse. You'll visit local, independently owned businesses that have been carefully chosen to represent the best of our destination, and taste a selection of Puerto Rican dishes. During your tour, you'll sample a variety of regional dishes that may include perfectly roasted pork, flavorful rice, and a creative plantain-focused dish, and more. Since you'll be in the rum capital of the world, you'll also sample two rum cocktails! This excursion aims to connect you with our island’s people, food, culture, and traditions and celebrations of our Taíno, African, and Spanish heritage. In between stops, you'll see stunning architecture, fortified walls, historic plazas, centuries-old churches, and many other sites of cultural significance. This exclusive immersive excursion combines authentic food, history, local spirits, and a city tour all rolled into one. You'll be visiting local, independent vendors and, as a result, you'll be directly impacting the Puerto Rican economy.
Join us and fellow WITS attendees at our favorite local bar in Old San Juan. Partners, spouses & friends are welcome! RSVP here.
Tourpreneur is a community that offers peer and expert support to tour business owners. Whether you're not sure where to start, or you're already operating tours in multiple destinations, we're here to help you grow your business through our podcast, articles, educational events, and free community platform
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
Presenter: Jen Ruiz
Fuel up with coffee and gain insights for WITS newcomers! Don't worry — lunch will be served later in the day.
This session is open only to Beginner Bootcamp ticket holders.
If you’re looking for a great way to meet brands or partners, you’re going to love the Media Marketplace. We have an incredible lineup of people coming to WITS and they want to meet with you! Now you can get the wheels in motion. The Media Marketplace has been carefully designed to facilitate 1-on-1 networking meetings between attendees and sponsors. All meetings are 10 minutes long, with 5 minutes in between to move to your next appointment. We will make announcements to keep you on schedule as you meet with all of your appointments.
Presenter: Jordan Campbell
If you’re an influencer, blogger, or entrepreneur, I have news for you—you’re a brand. Intentional or not. The question is… are you a good brand? And, what are you doing to ensure you’re a good brand? How can you expand your brand beyond a simple logo? How can you lean into your brand experience? Join Jordan Campbell, author of the travel blog Global Debauchery and award-winning Creative Director, to learn how you can give your audience the very best of your brand. Learn to strengthen your online and in-person presence through finding your voice, defining your niche, a strong visual identity, consistent elevator-pitching, a killer media kit, and much more!
This session is open only to Beginner Bootcamp ticket holders.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
Presenter: Francesca Murray
From proper tax structure and registering your business as an LLC to having an on-call laywer for situations like registering your trademark or chasing an unpaid invoice. This industry has a lot of pitfalls for influencers—because we aren't educated to treat this work like a business. Many conferences focus on building a following, but having a sustainable career is so much more than that!
This session is open only to Beginner Bootcamp ticket holders.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
Let's take a short break to fuel up with food and mix and mingle with future friends and partners!
This session is open only to Beginner Bootcamp ticket holders.
Presenter: Iesha Vincent
Brand, PR agencies, and tourism boards receive tons of pitches on a daily basis, so how do you make yours stand out? In this session, you'll walk away with strategies on how to find the exact contact to pitch, build a pitch that leaves an impression, and negotiate your value as it connects to the deliverables you will provide for the rates that they are willing to offer. You'll walk away with access to templates, strategic methods, and formulas that will lead you to getting responses to your pitch emails instead of an empty inbox.
This session is open only to Beginner Bootcamp ticket holders.
Check out some of the amazing restaurants around our hotel and explore San Juan while we break for lunch! The Caribe Hilton hosts multiple options at all price points right onsite, including Mojito's Caribbean Fusion, Rustica Ristorante, Lola's Puerto Rican Cuisine, Ice Cream & Cookies Co, and of course Starbucks. If you want to get out of the hotel but don't want to stray too far, there's also pizza, sushi, bagels, and tons of other options right around Caribe Plaza.
If you have a ticket to Beginner Bootcamp, lunch is included in your ticket and will be provided for you from 12-12:30pm.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
Presenters: Ana Dominguez, Beth Santos, Iesha Vincent, Lauren Pelkey, Olivia Christine Perez, Tonia Hope
Let's kick-off our 10th in-person WITS with coffee, friends, and a whole lot of fun! Our dynamic MC Ana Dominguez will guide us through what we can expect throughout the weekend, get us all to loosen up and break the ice so we can network at our best, and get us pumped for the rest of the summit. We'll also hear from a panel of creators about the power of intentional partnerships. Learn more below!
The Power of Intentional Partnerships: What does it mean to build an intentional partnership? What makes it unique from a traditional business relationship? How does this work make a difference in the industry and who are we supporting and uplifting when we do it? How can others prioritize this in their work — and still make money? Hear from four creators who have worked with partners to collaboratively develop intentional experiences that center local and marginalized communities about how we can all build towards a travel industry that normalizes this work. Let's use this insight to guide us through our time at WITS as we network and let new relationships grow.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenter: Alexandra Baackes
Are you looking to create a deeper connection with your audience? Do you want to diversify your income with a stream you can have total control over? Is there a destination or a passion you feel uniquely qualified to share? It’s time to grow your business with small group trips! Influencer-led experiences are booming, and this session will be a mini masterclass in running retreats, tours, or bootcamps. From the first lightbulb of inspiration to launching a sales page to selling out to creating lifetime customers, you’ll leave with actionable information on every step. Facilitating small group trips can be not only lucrative – you’ll peek inside the books of a six-figure business – but an opportunity to be the change you want to see in the travel industry. Learn how to put sustainability, inclusion and generosity at the forefront of your business plan while creating life-changing experiences for your audience.
Presenter: Cassandre Dunbar
Are you ready to grow your podcast listenership? Podcast marketing can be complicated and multifaceted. There are many different ways to grow your podcast listenership, and it can be overwhelming to figure out which ones will work for you. That's why this workshop exists: to give you the tools and strategies you need to succeed in podcast marketing. By the end of this session, you'll walk away with a fail-proof marketing plan to get your podcast heard.
Presenter: Emily Cooper
Are you unsure how to sell — or even what to sell — on Instagram? This session will teach you about the products and services you can offer as a creator and how you can successfully sell them to your community on Instagram. We'll walk through different products and services — like 1:1 sessions, group coaching, courses, memberships, e-products, physical products, group tours, webinars, and more — which platforms and websites to use to create and host them, and how to successfully sell using stories, lives, DMs, and posts.
Presenter: Somto Ugwueze
Imagine hitting publish on your blog post and then waking up in a few weeks (not months) to a long list of affiliate sales, brands reaching out to work with you, and hundreds (yes hundreds!) of gushing comments. That’s exactly what’s possible when you master the art of writing profitable content…and you don’t have to write like Shakespeare to learn this valuable skill. During this hands-on workshop, you’ll identify your “Signature Topic” and learn how to use “The PACK Method” to create irresistibly powerful content that attracts raving fans and generates enough income for you to fly first-class to Hawaii or Barbados every month (seriously!) You’ll first discover how to plan, structure, and write viral-worthy content. Then you’ll put your skills to the test, writing a draft of your own post, and receiving feedback on the spot. You’ll leave the workshop with tremendous clarity and actionable strategies to create profitable content for years to come.
Please Note: You must have your badge or a photo of it in order to enter the opening party.
Join WITS and Discover Puerto Rico for our opening party! Distrito T-Mobile is Puerto Rico's Premier Entertainment Destination combining dining, music, technology, and attraction-based entertainment. All restaurants at Distrito T-Mobile are Puerto Rican owned, and all of the murals seen around the venue are created by Puerto Rican artists. Food stations and drinks will be provided, as well as local entertainment featuring many of the culturally focused and traditional characters of what makes Puerto Rico vibrant and engaging.
Transportation: Buses will depart from the Caribe Hilton lobby at 6:45pm.
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
Presenter: Olivia Christine Perez
Delegating shouldn’t feel like extra work. If you are afraid to outsource because you can’t let go of certain tasks or don’t know where to start, this session is for you. As intermediate to advanced creators, outsourcing tasks is top of mind. But how do you identify which tasks need outsourcing when you are used to wearing so many hats? How do you avoid making it extra work for yourself? In this session you'll learn how to identify bottlenecks and delegate tasks with your bottom line in mind, how to set up organizational systems that make it easier to assign tasks, and how to create easy training materials to cut out extra work for yourself.
Presenter: Jen Ruiz, Martinique Lewis, Sarah Warner
Travel writers and content creators have countless options when it comes to choosing a place to visit and feature. How can they be sure they are seeing the full story, hearing the right voices, and capturing the true essence of a community? How has the interest of destinations wanting to share diverse perspectives with diverse writers and creators evolved since 2020? Join Martinique Lewis and Jen Ruiz in conversation with Sarah Warner from Destination Madison.
Presenter: Yancy Wright
NOTE: This session will begin in San Geronimo. After a brief introduction, the group will head outside together to the Caribar Greens space at the Caribe Hilton.
Would you like access to unlimited creative flow on a daily basis? Learn what depletes your creativity so you can overcome it and be productive and efficient consistently. Join us to learn simple, science-based tools that increase your ability to be more innovative, efficient, and happier as a creator. In this interactive and unique presentation, we will explore the ways that “mind noise"" inhibits optimal functioning of the nervous system. We will explore the science of how multitasking, self-criticism, and concealing emotions decrease creative flow. Participants will be guided through interactive demonstrations and walk away with practical techniques that increase presence, heighten emotional intelligence, and bolster appreciation and positivity.
Session Location: This session will begin in the San Geronimo ballroom and eventually the group will move outdoors in the Hilton's Caribar Greens space. If you arrive late and the group has already left, exit the conference space and head to the right through the lobby and out the doors behind the bar to the green space directly on the other side of the windows.
Presenters: Ashish Sidhra, Sally Bunnell
Content creators have developed a variety of ways to earn money. A new channel has emerged: experience creators. Experience creators operate tours, activities, attractions and, well, experiences. Platforms have been developed to connect content and experience creators to benefit both sides of the equation and the collision between the creators will lead to commerce! Join this session to learn about experience creators, platforms, and how to earn revenue from the third largest and fastest-growing sector of travel and tourism.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenters: Ana Dominguez, Catarina Rivera, Gabriella N. Báez, Jessica van Dop DeJesus, Stephanie Rojas Rodríguez
Documenting History: Photographing a Place With a Rich but Complicated Story: Puerto Rico has a complicated history of colonization, racism, poverty, and natural disaster, on which media often fixates. But it is also a place filled with beauty, culture, passion, tenacity, community, love. In this session, we'll hear from local documentary photojournalists who aim to capture this complexity in their work, and discuss what it means for how the island is portrayed in global media.
We’re Leaving Out Disabled Travelers: Why This Matters, What Real Inclusion Looks Like, & What You Can Do Today: “We don’t have an aisle chair on this plane. Why didn’t you wear a diaper?” “You can’t sit in an aisle seat if you’re disabled. It’s airline policy.” It’s a very different experience for disabled travelers compared to nondisabled travelers. Travel often currently leaves out disabled travelers. As the travel industry and creators aim to improve their DEI efforts, disability needs to be prioritized within these conversations. Disability is the largest minority group, with over 1 billion disabled people worldwide. Join this session to learn more about the current state of disability and travel. The session will discuss what inclusive and accessible travel looks like. You’ll learn immediate concrete actions each person can take to make travel more inclusive and accessible for all, including recommendations for experience providers, travel brands, creators, and media.
Check out some of the amazing restaurants around our hotel and explore San Juan while we break for lunch! The Caribe Hilton hosts multiple options at all price points right onsite, including Mojito's Caribbean Fusion, Rustica Ristorante, Lola's Puerto Rican Cuisine, Ice Cream & Cookies Co, and of course Starbucks. If you want to get out of the hotel but don't want to stray too far, there's also pizza, sushi, bagels, and tons of other options right around Caribe Plaza.
Presenter: Jen Ruiz
Ready to get serious about your TikTok account? This session will teach you how to land paid brand deals on the platform, build a loyal following that supports you on and off the app, and strategically use TikTok videos to spread your core messaging.
Presenter: Nina Zadeh
Do you feel like your fear of negotiating with brands is leaving you with free swag, lowball offers and contracts that make you give away your rights...FOREVER? It's time to get confident, stand up for yourself and get paid what you deserve. In this 90 minute workshop, led by Influencer Marketing Expert and Founder of 100,000+ Creator Community, Sidewalker Daily, Nina Zadeh will lead you through all the ins and outs of negotiating like a boss! WHAT YOU'LL LEARN: Key negotiation strategies to get paid more from brands who want to lowball you, how to pivot from "gifted opportunities" to paid ones, what to do when a brand says "no" to your rates and how to change their mind, what to know about contracts to protect you and your business, and so much more! We'll also leave time at the end to actually practice these strategies with one another with some role play examples.
Presenter: Ashley Peterson
Did you know the subscription model is an underutilized tool to increase your revenue as a content creator? Learn how and why you should consider adding a paid email subscription to your blog, and how to convert social media followers into paid subscribers. In this session we will discuss how to identify content you are already making and how to pivot into a subscription model that increases your revenue without doing more work. Lastly, we will uncover the best ways to implement and host your subscription service with the various platforms available. You will leave this session with the tools and information necessary to launch your own successful email subscription service.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenter: Rachel-Jean Firchau
You’ve probably heard this before – start a blog, quit your job, travel the world. What we often DON’T hear, though? All the things we’re supposed to do while working full-time and building a creator business to actually balance both worlds (without collapsing in the process)! Whether you love your 9-to-5 or can’t wait to quit, we’ll dive deep into what it means to build a more positive outlook on work and “side hustles,” how to set up more sustainable processes that scale your value without starving you for time, and ways to navigate the new era of corporate culture while building your professional brand both in and out of the office. The goal? For you to leave this session with renewed clarity and confidence that you can have your cake (work, travel, a successful small biz) and eat it too.
Presenter: Victoria Leandra
In this session, we make the case for why you should travel with culture and community at the center of your trip. While some travel to unplug and relax in a luxurious villa, others travel as a way to explore their inner and outer world through local people, food and traditions. In this presentation, we teach you actionable steps in order to travel this way, including how to connect with your thoughts to then share the lived experience with millions online.
Presenter: Christine Ka`aloa
Growing massive subscribers and views and cultivating audience engagement is the popular monetization strategy for many YouTubers. But how can you build a bulletproof business on virtual currency? Many creators lack a monetization strategy. This sessions shares common mistakes YouTubers make in monetization, while also offering solutions and tools to build a bulletproof sustainable business. Learn from a veteran solo travel videographer and blogger how you can stop leaving money on the table and start building a bulletproof YouTube business. You will learn three common monetization mistakes YouTubers make and three ways to start monetizing today (even if you’re a small channel).
The Bessie Awards honor women and gender-diverse people of impact in travel, particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry. The Bessies were created by Wanderful, a global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Our members offer support, share resources, and build sisterhood. We encourage the growth and success of women and marginalized people who are building businesses in travel and advocate for an industry that is equitable, inclusive, and thoughtful for all. Learn more and see this year's finalists at bessieawards.org.
Cash bar will be available.
The Bessie Awards honor women and gender-diverse people of impact in travel, particularly influencers, creative entrepreneurs, marketers, and other representatives who have contributed unique voices and work to the travel industry. The Bessies were created by Wanderful, a global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Our members offer support, share resources, and build sisterhood. We encourage the growth and success of women and marginalized people who are building businesses in travel and advocate for an industry that is equitable, inclusive, and thoughtful for all. Learn more and see this year's finalists at bessieawards.org.
Check in, get your name badge, and ask any questions you have about the conference. Our volunteers will be available most of the day to assist you. Also be sure to check out the WITS and Wanderful swag plus everything our speakers are selling in our onsite store!
Presenter: Julia Menez
Creating online digital products is the ultimate way to monetize your knowledge, deliver the value your audience wants in a convenient streamlined manner, and operate a business that scales. But launching a course or digital product can be scary, and it is normal to have a fear of “what if no one purchases my product?” This session will provide a roadmap to help anyone looking to launch a course get started with how to craft their offer, attract customers, and earn revenue with a one-week launch. You'll learn how to craft the right offers for your audience, how to set up your email and content marketing to advertise your product, and the technology and tools you’ll need in order to maximize sales and attract the right purchasers. Julia will show you exactly how she was able to use these strategies to earn $85k in revenue from her first one-week launch of her online course.
Presenter: Alexandra Baackes
Join us for a morning all-levels yoga class. During our flow, we'll think mindfully about the importance of self-care when running a business that gives generously to our audience and employees.
Session Location: This session will take place outdoors in the Hilton's Caribar Greens space. When you exit the conference space, head to the right through the lobby and out the doors behind the bar to the green space directly on the other side of the windows.
Presenter: Esther Tambe
As the world continues to open up, the travel industry is back in action, including the rise of plus-size travelers. How can we provide compassionate care to plus size travelers rather than treat them like they are not worthy of these same travel experiences their counterparts experience? Learn from a Registered dietitian how Health At Every Size (HAES) principles can be adapted to travel inclusivity.
Take a breather, meet our amazing exhibitors, and mix and mingle with future friends and partners.
Presenter: Jessie Festa
A blog can be powerful tool for sharing your message, making sales, and growing your business. Of course, this is only true if you have website visitors. Luckily, this workshop will break down a few powerful strategies for growing your blog's traffic and visibility — so that you can increase your income and achieve your business goals. We'll cover Search Engine Optimization (SEO) and social media as well as lesser-utilized strategies related to collaboration and outreach. By the end, you'll have numerous ideas for increasing traffic ready to implement on your own blog!
Presenter: Rebecca Tribelhorn
Do you remember those breathtaking Iceland photos on Instagram that made you stop and think, "I wish I could take photos like that!"? Well, now you CAN! This workshop will show you how to take STUNNING travel photos that STOP the social media doomscroll. The result? You will stand out from the crowd, attract the attention of your DREAM brands, and take your photography skills to a new level. In this workshop, you will learn how to identify what makes a compelling image, how to incorporate specific elements into your images to tell a story, and how to maximize your planning to capture everything you need on location — so you don’t get home and wish you had more content! Bonus: you will be able to take the skills you learned from this workshop to IMMEDIATELY improve your photography and storytelling.
Presenter: Kristina Liburd
NFTs are revolutionizing the world of content creation across industries like fashion, art, music, and travel! Why? Because the success of NFTs is centered around what makes a content creator so special: community. This workshop will introduce content creators to NFTs and show them how they can use their current work to build tangible communities outside platforms like Facebook, Twitter or Instagram. All the while creating value that their respective community can enjoy and share at any time. Bring your laptop plus some photos or images you love: we will go over what is an NFT, and what an NFT plan looks like and we will create together a special NFT collection that is yours to share with your followers (free giveaways or other options).
Presenters: Ana Dominguez, Beth Santos, Crystal Díaz, Vincie Ho
It's our famous Sunday brunch! Join us for some delicious food and the reveal of our WITS 2024 destination.
Building a Future of Sustainable Tourism: Tourism has caused harm to communities across the world, and those across Puerto Rico are no exception. While the island's economy is deeply entwined with the tourism industry, this reality has caused harm to parts of its environment and displaced locals. Hurricane Maria, a series of earthquakes, and the COVID-19 pandemic have also had a serious impact on its community and environment. For these reasons, it has never been more important for tourism to forefront local small businesses that give back to the community, for those visiting to be aware of how their presence can have an impact, and for all of us to understand how we can mitigate harms like these on a global scale.
Closing Remarks: Where We Go From Here: What new learnings and skills are we taking away from our time in Puerto Rico? What’s next for us as creators and for the future of the travel industry? Let’s reflect on what we’ve learned before we adjourn for the weekend.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Experience the very best of Old San Juan! Join us and fall under the beguiling spell of Old San Juan’s cobblestone streets, pastel-painted colonial buildings, and grand fortresses. From the ramparts of El Morro or San Cristobal Fort, the allure of this centuries-old city is evident in every direction – from the labyrinth of crooked streets to the endless sparkle of the Atlantic. On our historical tour, you can lose yourself in stories of blood and bombast from days gone.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
Travel through time at Casa BACARDÍ! Discover the Bacardi family heritage and become part of our legacy by getting to know the world’s most awarded premium rum. Enjoy craft cocktails at our iconic pavilion and live the unforgettable experience of tasting the exclusive Casa BACARDÍ Special Reserve, not found anywhere else in the World.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Get ready for an adventure among the beaches and outdoors in Puerto Rico’s southwestern region! Visit Ponce, famed for its huge seafront boardwalk and art collections; explore the keys, canals, and mangroves of La Parguera aboard a Chiliboat water bike; take a surf class at the colorful beach town of Rincon; experience a magical tour to one of the three bioluminescent bays in Puerto Rico (fun fact: three of the world’s five are located on the island); and, of course, taste the best food of the region along the way.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Taste the best that Puerto Rico has to offer! Join us for a culinary tour of Old San Juan; take a vegan Puerto Rican Christmas dinner workshop; visit the mountain town of Cayey and explore the Ruta del Lechón, also known as Puerto Rico’s "pork highway," with more than a mile of cafeteria-style restaurants and kiosks serving loads of lechón asado; take a coffee hacienda tour; and dine at a farm restaurant focused on sustainable cuisine that honors the local harvest and Puerto Rico’s culinary heritage.
LIMITED SPOTS AVAILABLE, APPLY BY 24 FEBRUARY: https://witsummit.com/northamerica/tours
Experience the famous natural wonders and culture of northeast Puerto Rico! Take a horseback ride and zipline through the rainforest; boat across the water past islands, cays, natural reserves, and beautiful beaches; feel the traditional Afro-Puerto Rican beats while learning how to bomba dance; tour Loíza, known for its traditional vejigante masks, where you can get some of the best frituras (fritters and fried turnovers) in the region; and enjoy the fresh seaside eats, drinks, and entertainment of the region.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
The Black Travel Alliance is hosting a meetup in celebration of Afro-Puerto Rican culture! Join amazing world-renowned dancers Mar and Maria Cruz of Se Baila Bomba and BTA staff as you partake in a Bomba workshop and traditional Afro-Puerto Rican food from the BEST in Loiza, Puerto Rico! Space is limited, it's first come, first serve. RSVP HERE - REQUIRED!
Black Travel Alliance is a professional non-profit organization [501(c)(3)], created in 2020 to encourage, educate, equip and excel black travel professionals in education, media, and corporate positions. Our three pillars of the community are alliance, amplification, and accountability. As travel authors, bloggers, broadcasters, journalists, photographers, podcasters, social media influencers, and vloggers, we unify to amplify. We also aim to provide training and business support to our members, as well as hold destinations and travel brands accountable on the issue of diversity in travel marketing and storytelling.
LIMITED SPOTS AVAILABLE, PRE-REGISTER BY 4 MAY: https://witsummit.com/northamerica/tours
On this small-group walking culinary, cocktail, and history tour of Old San Juan, you'll learn about our country's past and present, and how — even as a small island in the Caribbean — we're a cultural powerhouse. You'll visit local, independently owned businesses that have been carefully chosen to represent the best of our destination, and taste a selection of Puerto Rican dishes. During your tour, you'll sample a variety of regional dishes that may include perfectly roasted pork, flavorful rice, and a creative plantain-focused dish, and more. Since you'll be in the rum capital of the world, you'll also sample two rum cocktails! This excursion aims to connect you with our island’s people, food, culture, and traditions and celebrations of our Taíno, African, and Spanish heritage. In between stops, you'll see stunning architecture, fortified walls, historic plazas, centuries-old churches, and many other sites of cultural significance. This exclusive immersive excursion combines authentic food, history, local spirits, and a city tour all rolled into one. You'll be visiting local, independent vendors and, as a result, you'll be directly impacting the Puerto Rican economy.
PRE-REGISTER BY 17 MAY: https://witsummit.com/northamerica/mentors
Ready to take your learnings to the next level? Mentor Meetings are personalized sessions offered by some of our presenters. For a small fee, you can meet with a mentor one-on-one at a time outside of programming hours. Our mentors are experts on a multitude of topics, including (but not limited to!) blog monetization, social media, SEO, budgeting, photography, content creation, editing, fellowship/grant application writing, affiliate marketing, contract negotiation, and more. Year after year, attendees tell us their Mentor Meetings were one of the highlights of their WITS experience!
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US$60
US$150
Annual plans also available
Caribe Hilton Hotel, San Juan, Puerto Rico 
